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social sculpture technology®

The term ‘social sculpture technology®’ was established and developed in Switzerland in early 2015 by Norbert Roztocki 
during his interdisciplinary research on metamorphosis in the natural sciences, social sciences and art.

social sculpture technology®

The first part of the term ‘social sculpture’ comes from the work of German artist Joseph Beuys. He used it to describe an expanded concept of art. Beuys created the term ‘social sculpture’ to embody his understanding of art’s potential to change society. As a work of art, a social sculpture encompasses human activities that aim to structure and shape society or the environment. The central idea of a social sculptor is an artist who creates structures in society using language, thoughts, actions and, last but not least, objects.

Roztocki sees his objects as tools or catalysts that support social integration in the spirit of Beuys’ approach. 

The other part of the term – the word “technology” – comes from the Greek words tékhnē (art, craft, skill), which refers to very practical “know-how” and  mastery of a craft (today we would call it “design”), and the word lógos (word, language, reason or principle), which refers to wisdom or state of mind and literally means simply ‘the knowledge of how to do things’.

Roztocki deliberately uses the term technology in its original meaning, thereby emphasising the importance of precise and accurate implementation of grand promises on a very practical level.

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inspiration

In order to  bridge the gap between great vision and practical reality Roztocki reached to the very unique form. The form which is a timless and archetypical  so called “urform”

inspiration

“Urform” is an essence of three basic shapes that we encounter in our three-dimensional reality: flat, concave and convex.

The organic synthesis of these three basic forms over time results in a shape that is commonly known as a DNA chain, saddle surface, or double-curved surface.

This shape appears throughout the organic world, where nature develops, grows and transforms. Many plants and trees grow in accordance with this spiral and double-curved shape. Even our bones are based on the same growth principles. In short, this archetypal shape appears wherever the principle of life itself is present.

Roztocki experimented with this form mainly in clay, creating small-scale purely artistic objects in which aesthetics were paramount. After discovering that one of the three aspects of the archetype is flat/straight, he realised that it should be very easy to translate this form into wood. This opened up the technical possibility of creation  large-scale wooden objects without the need for complex tools.

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story

In 2014 Roztocki built a first 2-metre-high prototype out of wood in his small garage 
and set it up in his garden to test how this shape would affect the environment and people….

story

The sculpture  had barely been installed when Aleksander discovered small steps at the edges of the objects, which he could use to climb to the top. Roztocki’s initial reaction was shock, fear and dismay. He simply couldn’t decide whether he was more afraid that his little son would fall and hurt himself, or that his first large-format work of art would be destroyed…

Fortunately, after a while, it turned out that the prototype was stable enough to withstand this unexpected durability test, and Aleksander was physically agile enough to reach the ground safely. This brief traumatic experience changed Roztocki’s life forever.
 
It was the beginning of something unique, innovative, practical and beautiful – the idea of moveart was born.

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awards

Roztocki  transformed his discovery into the concepts and then into the company, officially founded in end of 2015 in Dornach, Switzerland…

awards

In its first year, moveart was recognized as one of the five most innovative startups in Switerland in the Swiss Innovation Challenge. It didn’t take long for more awards to follow, including third place in the Swiss Startup Challenge and success in a startup competition at IMD Business School in Lausanne.

Norbert Roztocki is also a recipient of the European Product Design Award (2018) and the prestigious German Design Award (2019). Meanwhile, moveart installations have become a story of international success with over 1000 locations around the world, including cities like New York, London, Melbourne, Zürich, Madrit Dubai, Rejkivaik or Oslo.
 
Brand’s unique design and work methodology is highly appreciated by designers, architects, and investors around the world. moveart is the embodiment of an idea that enlivens its surroundings: activates human emotions, bodies and the spirit of relationships.

2019 German design Award
2018 Gold Prize Winner in European Product Design Award
2018 and 2017: Shortlisted for the Danish Design Award
2017: „Giardina Silver Award“, Giardina Zurich
2017: Winner of the 19th annual Startup Competition of leading business school IMD
2016: Amongst the top 3 of the best Swiss startups at FHNW SwissUp Start Challenge
2016: Kooperation with Art Basel Kids’ Lounge
2015: Amongst the top 5 most innovative Swiss companies at “Swiss
Innovation Challenge”

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how we work

After several years of intensive contact with a broad client base across various industries, Roztocki developed a highly efficient tool for project development, particularly for complex, customized projects. The uniqueness of this process lies in the combination of a holistic approach with precise, almost mathematical results in very short time.

Core Team

Process

Concept

how we work

The tool is based on three main steps:

1. Forming a core team 2. Integrating the core team into the process 3. Defining the main motif

The heart of the process is HIP and SIP

HIP

Each moveart sculpture is designed for different purpose. By analyzing structure of local community we can select an installation that activates different forms of play (e.g. sliding, climbing, lying) and forms of rest. Sculptures from playsculpture line offer play value based on movement activation whereas smartcity line offers installations suited for pedestrian areas.

SIP

SIP is an innovative analysis of the DNA of a place (history, architecture, and nature), which ensures that the object is an integral part of the local context, rather than an anonymous catalog product. This purposeful design prevents aesthetic pollution and makes the 
object a bearer of local identity, not just a piece of equipment.

*Available in moveart bespoke

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materiality

• moveart uses Accoya® wood, which is exceptionally smooth and rarely splinters, offering a safe tactile experience.

• Accoya® is a low climate-impact material that is Cradle to Cradle® certified and is the only construction material in the world to achieve C2C Platinum certification™ for material health.

• Highest durability rating (Class 1 – EN 350) while remaining pleasant to the touch.

materiality

• moveart uses Accoya® wood, which is exceptionally smooth and rarely splinters, offering a safe tactile experience.

• Accoya® is a low climate-impact material that is Cradle to Cradle® certified and is the only construction material in the world to achieve C2C Platinum certification™ for material health.

• Highest durability rating (Class 1 – EN 350) while remaining pleasant to the touch.

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founder

Norbert Roztocki is a cultural anthropologist and philosopher. For a long time, design was just a hobby for him. Born in Poland, he also worked for over ten years in Finland as a photojournalist and documentarian…

After moving with his family to Switzerland, Roztocki became deeply involved in the idea of metamorphosis in art, design, and social contexts. He had long been fascinated by the double helix as a primal form of life and made it the subject of his sculptural research.

founder

 I started taking photographs at the age of 13. At first, only objects, no people. I believed that a person in the picture would ruin the entire composition, so those photos ended up in the trash. At 15, I had my first solo exhibition. The theme was form, color, and light. At 22, after my first experiences as a press photographer, I began photographing only people. A picture without people was now uninteresting. By the age of 28, I had already shown over 40 solo exhibitions in various European countries, and the main subject was always people. Then, after 15 years of photography, I felt that two-dimensional expression was no longer sufficient, and I wanted to explore the third dimension. That’s how I began my adventure in sculpture and design. … After three years of sculpting, I realized that static forms weren’t enough to express myself, and I sought to integrate dynamism into my sculptures. This is how I discovered time as the fourth dimension of my work. For a short time, I experimented with performance art and happenings in front of an audience; however, I quickly found it unsatisfying. At the same time, I discovered that I enjoyed activating the “audience”—that is, involving other people in the artistic creative process. My new idea was to find out how to transform “passive spectators” into “active participants.” My then three-year-old son, Aleksander, helped me make an important discovery. One sunny afternoon, he discovered my new two-meter-high wooden sculpture in the shape of a double helix in our garden. Clearly fascinated by this form, he began to climb it. My first reaction was horror: would he destroy my artwork or hurt himself? But that’s how the idea for “playsculptures” was born. After this experience, a new period began in my work – I added practical functions to my artworks so that they could be actively used by people of all ages. This creates a magical transformation from passive observer to active participant. The old art paradigm “please do not touch – only look” transforms into the new “please touch and explore with all your senses.” This is how the fifth dimension in my work emerged: “the social aspect.” People discover their dormant creativity, and my artworks are only truly complete through this interaction – the social sculptures.

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moveart GmbH

Untere Roostmatt 8

CH-6300 Zug

+41 (0)76 792 95 46